Sales can often feel like a game of give, give, give, and give some more with the occasional “take” when you’re lucky. Translation: you may make one hundred sales calls and only bag one sale. Naturally, this can be downright exhausting and frustrating. In order to maximize sales, knowing how your efforts are received by the consumer can make a huge difference in your success rate. In this article, we are going to talk about unlocking the power of sales engagement.
Sales Engagement: Defined
In its simplest form, sales engagement (SE) is the relationship between a buyer and a seller. However, this encompasses much more than customer interactions. In fact, SE is an integral part of reading consumer preferences, habits, and industry needs.
On the other hand, SE is vital in helping sales teams learn best practices for engaging with their customers. Accordingly, SE will help you learn:
- How often your customers like to connect
- The outlets your clients prefer to communicate (phone, email, lunches)
- Valuable feedback on your product and/or service
- Customer experience best practices
- How to build and maintain customer relationships
- Where to find and cultivate new clientele
Essentially, reading and measuring SE is vital in setting your business up for success.
Automation vs. Partnerships
Technology and data are finding more and more ways into our daily lives. From asking Alexa what for the weather report to constantly checking social media for engagement numbers, we are a society obsessed with technology and analytics. Naturally, both data and technology are invaluable to the sales process. However, you cannot overlook the importance of genuine human relationships.
Nowadays, there are countless apps and services that are trying to automate sales engagement. However, this results in your current and potential customers getting an endless string of impersonal, cookie-cutter emails sent by a bot. Consequently, this often results in decreased sales and dwindling customer engagement.
Instead, what if we found creative ways to maximize sales the good ‘ole fashioned way. To demonstrate, making strategic partnerships is an effective and powerful tool in growing and measuring sales. To enumerate, by co-selling together, businesses can maximize authentic customer relationships, increase revenue, and genuinely grow and measure customer interactions.
How to Measure Sales Engagement
The innovative CoSell platform packs a perfects one-two punch of partnership matching and sales measurement tools. CoSell helps you find ideal business partners by finding overlaps in your target customers. Once the partnership takes off, you can measure your sales development in real-time via CoSell.
In Summary
By entering into smart business partnerships, you can keep the magic of genuine customer relationships alive. Better yet, you can gain and learn from more accurate sales engagement analytics.
Find your perfect match on CoSell today!
Sources
https://www.yesware.com/blog/sales-engagement/ https://www.clearslide.com/blog/thought-leadership/sales-engagement-definition/
Originally published at https://www.cosell.io.
